About Us

High Country 4×4 Center was established in July 1997 and is owned by Reggie Perry, Inc. Our goal is to make sure that our customers get the most out of their truck, SUV, or Jeep. Today’s 4×4 vehicles are more advanced than ever, and with our help can become capable of performing beyond most people’s imaginations.

Many of the products we sell help to protect your investment, such as floor liners and seat covers. Other items can enhance the off-road ability and/or workability of your vehicle, such as suspension lifts, winches, and camper shells.

Whether you’re a soccer mom wanting to protect the interior of your SUV, a contractor wanting a more functional truck, or an extreme off-roader wanting to hit the trails, we’re here to help.

After purchasing your accessories, the next step is properly installing them. If you’re not a do-it-yourselfer, our professional installers are here to help. We install everything we sell. Our labor rates are competitive, and all work is guaranteed.

When visiting High Country 4×4 Center you can’t help but notice our huge Jeep division. RubiTrux Conversions was established in 2005 to specialize in the ever-expanding Jeep accessory lines. Jeep Wranglers are the most modified vehicles in the world, and RubiTrux Conversions is an industry leader. We build and deliver Jeeps to a nationwide customer base. For more information, you may want to visit RubiTrux.com.